Concept Car "The Next Day"
Role: Design Lead, Digital Experience & HMI Direction
Responsible for the digital direction of Lynk & Co's 2021 concept car the internal brief called "The Next Day." My focus: define what the in-car digital experience should feel like in five years. I led both the HMI concept and the interior lighting language that went with it.
The concept was presented at a global reveal event. My work appears in the official brand film post-its and all.
Partial NDA Some visuals from this phase are protected. Approved stills and process work available on request.
Lynk 08 Interior Lighting System
Role: Lead Designer, Interior & Exterior Lighting
Designed and developed the full interior lighting system for the Lynk 08. The process went from concept to production: building digital prototypes in After Effects and Blender, collaborating directly with engineers, and exporting implementation-ready assets for in-car deployment. Exterior lighting concepts followed ensuring one coherent light language from inside out.
In parallel: HUD design across multiple generations. Always the same brief critical information, zero cognitive load, at 120 km/h.
Lynk 900 3D Operating System
Role: Design Lead, 2D → 3D OS Transition
The largest and most technically demanding scope of my time at Lynk & Co. I led the full transition from a flat 2D interface to a 3D OS for the 009 model: built a new design system from zero, created pixel-perfect 3D UI illustrations, integrated the system into Figma for cross-team use, and drove alignment across design, development, and product.
In-house testing happened in Unreal Engine. The system was then deployed to production. It runs in real cars, on real roads, in China today.
Beyond the OS itself: I established and ran Lynk & Co's internal design community knowledge-sharing sessions, OTA generation reviews, and the design infrastructure that keeps the system evolving after I've moved on.
